65RoadRacer
Well-Known Member
As many know, my car has gone through a lot of upgrades over the years being a magazine editor. Even now that I've left, the car is still a magazine project build and it still gets attention from many companies who want to see their parts on my car.
I've had a lot of friends say they wish they could get free parts, but when I tell them what I do for those "free" parts, they realize that there's a lot more to it than sharing a picture and telling people about it at car shows.
In my current position as a Director of Marketing, we get requests for sponsorship and I have to weigh out whether I think we'll get enough of an ROI from supplying parts. One guy called me and asked if we could give him parts so he could get started on the truck he and his stepfather were going to build. He was nice, courteous, and told me he would put our sticker on his truck.
When I asked how he will share the info on social media and where he would be showing the truck, he decided it was too much work. He was going to keep it local, and he isn't "much of a social media type". That doesn't work for us, unfortunately, so I decided to pen an article about ins and outs: "How Does A Vehicle Sponsorship Work", for those who are curious. Enjoy....
I've had a lot of friends say they wish they could get free parts, but when I tell them what I do for those "free" parts, they realize that there's a lot more to it than sharing a picture and telling people about it at car shows.
In my current position as a Director of Marketing, we get requests for sponsorship and I have to weigh out whether I think we'll get enough of an ROI from supplying parts. One guy called me and asked if we could give him parts so he could get started on the truck he and his stepfather were going to build. He was nice, courteous, and told me he would put our sticker on his truck.
When I asked how he will share the info on social media and where he would be showing the truck, he decided it was too much work. He was going to keep it local, and he isn't "much of a social media type". That doesn't work for us, unfortunately, so I decided to pen an article about ins and outs: "How Does A Vehicle Sponsorship Work", for those who are curious. Enjoy....