For what it's worth. Do a serious amount of research.
I spent weeks researching sound proofing from multiple sources. What I learned was to not cut corners and develop a methodical plan. Do it once and do it right kinda thing.
I personally chose Dynamat xtreme, for adhering to the metal panels of the car. floor, roof, this changes the harmonic resonance of the metal panels- lowering noise level.
Over that I layed a 1" dynaliner. Mainly for heat and also secondly for sound proofing.
Over that I purchased a roll of MLV (mass loaded vinyl). This is for further sound proofing. This requires a buffer between the floor panels themselves. hence the dynaliner.
Here is a copy/paste from my research notepad I made a while back. Hope this helps.
Sound Deadening
http://www.sounddeadenershowdown.com/
Dynamat extreme (sound) - $160 for 36 Sq. Ft
Dynaliner (heat)- 1/4" - 32" x 54" piece - $50
1/2" - 32" x 54" - $70
1/8" - 32" x 54" - $45
1/8" for the Doors
1/2" for Floors, firewall, transmission hump, roof, rear deck
Sound & Heat blocking. Lizzard Skin ? Spray on ceramic product?
First layer should be Dynamat. Stick panels to 25-30% of metal surface to kill vibration. Second layer over that will be Dynaliner. This is also adhesive and adds thermal protection while also doubling the acoustic properties of Dynamat.
FInal Sound Deadening Plan =====>
Cover 25% of metal surface pan with Dynamat. => Stops harmonic resonance of the metal.
Cover the entire floor with Dynaliner.==> Closed cell foam for heat protection but also adds a buffer layer under the MLV.
MLV the entire floor and door panels etc. This is the noise barrier layer.