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Here we go no more "SRT" group

Back to the dark days ! Which we may never return from ...
 
I read that and to be honest I cannot say I am surprised; while we all like the performance side the big money is in normal passenger vehicles, trucks, etc. Look on the bright side, the auction houses will be going crazy and may someday some of those V6 Challengers will be worth something...
 
I guess one way to look at this positively is this; motorsports is not going away anytime real soon and Stellantis is still going to want to be a part of that world in some way. In the end it is going to come down to the numbers; what brings in the $ and what doesn't.
 
After reading the article, it doesn't seem that bad. The SRT engineers are merely being given more work; they're continuing with what they've been doing plus will be adding performance to the other parts of PSA.

“These products have delighted enthusiasts for nearly two decades, and Stellantis will continue to sell and develop the next generation of Dodge//SRT-branded vehicles, as well as Jeep® and Ram vehicles that utilize high-performance SRT technology”, the spokeswoman added.


So it seems that while the SRT team has been disbanded, SRT engineers will now be mixed with performance engineers from the PSA side of Stellantis and both teams will be able to work on high-performance projects across all brands in the Stellantis portfolio.
 
There was a time in this world when the heads of large companies actually cared about the products that they made, understood the consumer base and genuinely understood their industry; those days a long gone and now most corporate execs (of all levels) give 2 craps about the products themselves or the consumers. It is like a dart game to them wherein they just throw crap at the wall and see what sticks. They have no understand or interest in what the consumers may want or care about, they would much rather use gimmicks and basic BS to entice people to purchase the products rather than do the hard work required to make something the buying public truly wants.

Think about all of the **** cars that have graced the open road over the years (Pacer and 1978 Challenger are just 2 that come to mind right now). Someone somewhere at one point thought these were truly good ideas and were able to convince others of the same thing. Junk yards are full of these types of cars (most have been smashed by now).

As car guys we all wonder how the hell cars like these (and so many others) could ever see the light of day, or more importantly why the cool cars didn't or were discontinued. Well, IMO its 2 things; first is the money; how much revenue did a particular model bring in and second is a complete disregard and unwillingness to understand the consumer base. Rather than give the customer what he/she wants, the idea is "they will buy what we make". They talk about "focus groups" and such but obviously they truly do not care what the actual consumer wants. Prime example of this is the new EV Mustang... Mustang in name only as it is an ugly thing that has no resemblance to the cars of the past whatsoever. They could have just as easily called it something else like "Stallion" or something to retain the horse affiliation or they could have just made an EV version of the actual current day Mustang.

Point is, it is not what we (the buying public) wants, it is what they want to give us and fortunately for me, I have pretty much bought all of the new cars I intend to.
 
Peugeot has acquired Opel and FCA. The intention is to somehow sell more Peugeot products. Fiat did this with Jeep; the Renegade is a good example. Once the 300 is gone the Chrysler brand will be put to rest unless there is a Peugeot that can be badge engineered into the 300 slot. The MBAs in the world have been taught that "globalization of mature industries" is a good thing ( for the share holder). Like I said before Diamler was the beginning of the end for Chrysler, and we should feel fortunate the last gasp was the Challenger, Charger, and 300.
 
70chall440 said:
I guess one way to look at this positively is this; motorsports is not going away anytime real soon and Stellantis is still going to want to be a part of that world in some way. In the end it is going to come down to the numbers; what brings in the $ and what doesn't.
Click to expand...
Normal Joe can't afford them anyway.
 
I don't expect this to affect B-bodies.
 
Still exists. Just homogenized. It’ll be “so French” like bathrooms without sinks.
 
Just like the first performance era of the 1960's and into 1970 ended, I'm sure this one will too. The signs are everywhere IMHO
 
To soup up an electric motor can you add a supercharger? This is what everybody is thinking, electric cars are coming and gas will be going. Get a car that goes 200 miles on a charge and 8 hours to charge it up. Not to mention they may be burst in flames at any time, so keep it far away from your house. Small LiPo's are supposed to be charged in a safety bag and not left unattended. So I'll keep my gas vehicles till we run on empty again.
 
*mumbling*
Sounds more like we're gonna see "SRT Peugot" and "SRT Fiat" models running around...
clint eastwood shiver.gif
 
Current Dodge leadership is saying something like it, too:

"The days of an iron-block supercharged 6.2-liter V-8 are numbered," Kuniskis said. "They're absolutely numbered because of all the compliance costs. But the performance that those vehicles generate is not numbered."

That iron-block supercharged 6.2-liter V-8 powers everything from the Challenger SRT Hellcat Redeye to the Ram 1500 TRX and Jeep Grand Cherokee Trackhawk. It's become a core part of the Fiat Chrysler (now Stellantis) lineup, so the Dodge CEO publicly confirming that its days are numbers is monumental.

Of course, his comments don't rule out continuing to sell V-8s like the 5.7-liter naturally aspirated engine that serves as the volume motor for the Ram 1500. A V-8 Wrangler is coming, too, without a supercharger. Hellcat V-8s, though, are an endangered species. The good news is, according to Kuniskis, the plan is to keep offering similar levels of performance using powerful electric motors.

In the interview, Kuniskis compared the current Golden Age of Muscle Cars to the first one in the Sixties. Those cars died out quickly starting around 1972, due to the oil crisis, emissions, and insurance, he noted. It took decades to get back to the big power cars, but this time the groundwork is laid to build "Performance 2.0" cars using electric technology.

"I'm super excited about the future of electric because I think it’s what’s going to allow us to not fall off the cliff," he said. "Without that technology, without electrification. This is 1972 right now, this thing is going to end...


https://finance.yahoo.com/finance/news/dodge-ceo-says-hellcat-v-144300130.html
 
I’m gonna leave the gas cap off of the Coronet every night. **** em.
 
it didn't look like it was eliminated just
"sort of" people repurposed/moved around
& maybe they will still do performance stuff
in a different dept./s

they'd be idiots to eliminate all of it
even the French can't be that stupid

But;
I don't have much optimism
it is the French & Italians now after all,
I'm not a fan of anything of theirs

I thought FCA was doing pretty well even
under Italian leadership/management
better than years in the recent past

even our Freedom Fires are better now
 
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