The same French that provided enough money, troops, armament, military leadership, and naval support to help America win the American Revolution? That company (Stellantis) made over $20 Billion USD in profits last year, not exactly a failure.
In 1960's, White bought up Moline, Oliver, Cockshutt, and a few minor labels.
They made money hand over fist exploiting the reputation of the three tractor brands.
Meanwhile, all the profits were sunk into the heavy truck segment to try to get a foothold.
The tractor companies that made them the money were neutered, had most of the R&D taken away as the decade moved on, and eventually the last models were frankensteins of the little bit of tech the companies had developed.
Then the labels were abandoned as they failed and rolled into one new tractor, that played 4th and 5th string to the rest.
They made tons of money by destroying the brands that made them tons of money, and when stuff was used up SHTF and the whole thing got absorbed into a bigger fry pan.
This scenario has played out a number of times, always to a bigger investor, someone with a grand plan to use the funds to go into a new segment after decades of success where they were. Customers are loyal, it works for a while, and eventually even though there are still customers out there, lots of them, hungry for the product that had been being delivered, the product is discontinued and the company turns into something totally different and eventually folds as the loyal people walk away from the new alien to them entity.
Dodge and Chrysler are basically used up. Jeep has been made so cheap and plain shitty lately their reputation is not long off from biting them. Ram is maybe the last bit to hold on, because THEY WILL STILL OFFER A HEMI THIS YEAR. Soon, the labels will be rolled into one new label, and then a few years from now the parent company will merge with another or get bought or whatever and dissapear.
This EV BS and what they are trying to do is the last hurrah, the hybrid, the deployment of the frankenstein tech from different divisions, advertised as cutting edge new. Some loyal fans will remain, most will look at it, shrug, and look for something more familiar. The loyal customers are about to change brands for maybe the first time in a LONG time. Meanwhile the big wigs are telling the board this is the future and the customers will love it even though it is totally different then what they had been buying. Then some bogus numbers will fly out, then the SHTF.
They had a chance to offer a turbo 6 alongside the hemi 6 years back. They opted to maintain the same tech for 6 years because back then they already knew the plan to force EV on us. Now they are backtracking to avoid collapse. It's too late, they have convinced themselves they are genius marketers and the world market is still an option, they just need the profitable brands to pony up one last sacrifice for it.
5 years from now they will probably merge with either Audi or a chinese company will take them over.
