Atlanta Motor Speedway (owned by Speedway Motorsports) is now ECHO Park Speedway as of today. They bought the naming rights for 7 years. I'm sure for a healthy amount. For those who don't know ECHO Park is an online car dealership, that has some locations also. After some research I found out that they are part of Sonic Automotive which was owned by Bruton Smith who also owned Speedway Motorsports prior to his death.
