Question for Mopar Historians

[QQBlue1]

I have a question inspired by 69roadr and his "A real car enthusiast" posting. Why didn't the Chrysler Corp. ever get into the Ranchero and El Camino market?

 

[mmissile]

Compare mopar sales to GM and Ford. Compare their[GM and Ford] car/truck sales to their overall sales. JMO.

 

[Richard Cranium]

I have a question inspired by 69roadr and his "A real car enthusiast" posting. Why didn't the Chrysler Corp. ever get into the Ranchero and El Camino market?

They did in the mid-80's. It didn't go over very well.

 

[6T9RT]

Cool looking though

 

[streetwedg]

https://www.google.com/search?q=196...custom+Imperial+pick+up&imgrc=JI6X2BwUp1AJEM:

 

[badlite]

I owned 2 of these little trucks, they were great.

 

[patrick66]

Rampage was the right car for the wrong time. I like them. A buddy has a 1984 model for sale that is very nice, with 71K original miles, and two-owner.

 

[terzmo]

too busy competing with camaro...mustang....hence the Barracuda...road runner...GTX...R/T....add some badging and a big motor.

 

[Photon440]

Wrong country. Chrysler DID get into it in a big way. "Utes" were very popular in Australia.

 

[QQBlue1]

I had forgotten about the Rampages. Those were great!

- - - Updated - - -

I haven't seen these Utes before. Thanks for uploading the pictures. There is always a cool surprise out there when you are least expecting them

 

[72Fourspeed]

Chrysler was always engineering based in the past. Those vehicles are a compromise, not a staple of engineers.

 

[Budnicks]

I had a 84 Plymouth Scamp pick-up fwd thing too,
great parts runner, not such a great hauler about 500#'s was max

The Dakota 2 wd was kind of the El Camino/Ranchero-ish type midsize

they sold pretty well, more of a real pick-up than a El Camino/Ranchero thou

here a couple of customs too