#41
Well-Known Member
I have often wondered when pondering fender tags, how/who came up with all the car configurations and options? On a customer-ordered car it is obvious, but for other cars was it Chrysler, the dealers or both? I suspect it was mostly Chrysler. Is there any info on the subject of how car production and option selection was determined? Was it an accountant? The marketing department? Executive whim? A spiritual guru? A monkey? A dart board?
Today I am sure it has a lot to do with marketing feedback and some kind of complicated analysis, but how about in the 60's and 70's?
Today I am sure it has a lot to do with marketing feedback and some kind of complicated analysis, but how about in the 60's and 70's?