Their day is coming; most Hyundai and KIA conquest sales are from Honda and Toyota owners. In one of the auto trade publications last year was an article "General Motors wants you to buy a Hyundai". It seems the loyalty erosion is going up on Honda and Toyota due to Hyundai and KIA, but loyalty at GM and Ford has stabilized in recent years (Hence Hyundai and KIA are not as big a threat to GM and Ford as they are to Honda and Toyota).Look around at all the Japanese cars - they did eventually win the war because Americans buy Japanese products.