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Hopefully I won't get some high pressure lawyers knocking on my door for spilling the beans, but I have discovered the secret to successful fast food franchises. The one trick to pull in customers and entice them to open their wallet. Obvious, but seldom discussed - an inner secret in common use throughout the food industry.

It's really quite simple, as shown in these samples. Just make as much of your food, regardless of whether it it beef, chicken, shrimp, nuts, fries, onion rings, nachos or whatever is on the menu...orange in colour. And wherever possible when advertising your orange food, try to show off a white inside. Fish & Chips? Sure, show off your orange batter, then watch with mouth watering glee as a fork in slow motion breaks open a piece of fish to reveal the steaming white meat inside. French fries? Orange with a steamy white inside. How about that piece of juicy, orange chicken breast? Pull it apart and lo...a nice white (and steamy) center.*

I thought of opening a chain called "Orange Burger" but found out it already exists in Brazil. :(

There you have it, all the secrets. You read it here first.

*Beef burgers should NOT be white inside.

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Hopefully I won't get some high pressure lawyers knocking on my door for spilling the beans, but I have discovered the secret to successful fast food franchises. The one trick to pull in customers and entice them to open their wallet. Obvious, but seldom discussed - an inner secret in common use throughout the food industry.

It's really quite simple, as shown in these samples. Just make as much of your food, regardless of whether it it beef, chicken, shrimp, nuts, fries, onion rings, nachos or whatever is on the menu...orange in colour. And wherever possible when advertising your orange food, try to show off a white inside. Fish & Chips? Sure, show off your orange batter, then watch with mouth watering glee as a fork in slow motion breaks open a piece of fish to reveal the steaming white meat inside. French fries? Orange with a steamy white inside. How about that piece of juicy, orange chicken breast? Pull it apart and lo...a nice white (and steamy) center.*

I thought of opening a chain called "Orange Burger" but found out it already exists in Brazil. :(

There you have it, all the secrets. You read it here first.

*Beef burgers should NOT be white inside.

View attachment 1449273

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