I assume that you are just kidding. If not, then you are confused.
Maybe you didn’t study economics in school. I only had a semester in high school but back then, it was real education. Buy low, sell high. Supply and demand. No bailouts for mismanagement. You did it right or you fail.
Price is a motivator for sales.
If the public isn’t buying your product but buying elsewhere, you’re either overpriced or selling an inferior product.
I’ve priced cars and parts for sale and learned that I was too cheap or too expensive. A smart man learns and makes adjustments as needed.