Pecos Bill
Well-Known Member
Stellantis just made a major move in North America. Tim Kuniskis, the longtime Dodge and Ram boss known for his passion and performance-first mindset, has been appointed to a new role: Head of American Brands and North America Marketing and Retail Strategy. In this expanded position, Kuniskis will report directly to Stellantis CEO Antonio Filosa and will be in charge of strengthening the connection between Stellantis’ American brands and their customers, while still continuing as CEO of the Ram brand.
Tim Kuniskis introduces the 2020 Dodge Challenger SRT Super Stock. (Dodge).
The goal is simple—build stronger brands, better products, and deeper relationships with buyers and dealers across the U.S. and Canada.
“Connecting with our customers, delivering the products and experiences they want, is critical to reaching our full potential,” said Filosa. “Tim has proven time and time again that he is masterful at building brands that reach the heart and soul of the customer. We will leverage his energy, his strategic mindset, and his competitive spirit to supercharge all our brand activities.”
Tim Kuniskis introduces the 797-horsepower 2021 Dodge Charger SRT Hellcat Redeye. (Dodge).
As if that wasn’t big enough, Stellantis also announced the return of its legendary performance division—Street and Racing Technology (SRT). The high-performance engineering team will now officially be reassembled under Kuniskis’ leadership. That means all go-fast efforts across Chrysler, Dodge, Jeep®, and Ram will be united under the SRT banner, with a renewed focus on making high-performance machines for both the street and the track.
Kuniskis summed it up best: “We’re getting the band back together. SRT is another box we needed to check as we head into a product launch cadence, enabling more performance than we’ve ever seen before. We’re working with our product development and technology organization to select the best engineers in powertrain and vehicle dynamics to build a team worthy of the SRT name.”
2023 Dodge Challenger SRT HELLCAT Redeye Widebody. (Dodge).
The revived SRT team will also oversee Direct Connection, Mopar’s in-house performance parts program. It will manage all North American motorsports efforts under Stellantis, including NHRA drag racing and Ram’s return to the NASCAR Craftsman Truck Series in 2026.
This move signals that Stellantis is serious about bringing performance back to the forefront in its American lineup. With electrified performance models on the way and customer loyalty stronger than ever, SRT’s return comes at the perfect time. And with Kuniskis at the helm, it’s safe to say things are about to get a lot more interesting for Mopar fans.
Tim Kuniskis to Lead Stellantis American Brands as SRT Returns
The goal is simple—build stronger brands, better products, and deeper relationships with buyers and dealers across the U.S. and Canada.
“Connecting with our customers, delivering the products and experiences they want, is critical to reaching our full potential,” said Filosa. “Tim has proven time and time again that he is masterful at building brands that reach the heart and soul of the customer. We will leverage his energy, his strategic mindset, and his competitive spirit to supercharge all our brand activities.”
As if that wasn’t big enough, Stellantis also announced the return of its legendary performance division—Street and Racing Technology (SRT). The high-performance engineering team will now officially be reassembled under Kuniskis’ leadership. That means all go-fast efforts across Chrysler, Dodge, Jeep®, and Ram will be united under the SRT banner, with a renewed focus on making high-performance machines for both the street and the track.
Kuniskis summed it up best: “We’re getting the band back together. SRT is another box we needed to check as we head into a product launch cadence, enabling more performance than we’ve ever seen before. We’re working with our product development and technology organization to select the best engineers in powertrain and vehicle dynamics to build a team worthy of the SRT name.”
The revived SRT team will also oversee Direct Connection, Mopar’s in-house performance parts program. It will manage all North American motorsports efforts under Stellantis, including NHRA drag racing and Ram’s return to the NASCAR Craftsman Truck Series in 2026.
This move signals that Stellantis is serious about bringing performance back to the forefront in its American lineup. With electrified performance models on the way and customer loyalty stronger than ever, SRT’s return comes at the perfect time. And with Kuniskis at the helm, it’s safe to say things are about to get a lot more interesting for Mopar fans.
Tim Kuniskis to Lead Stellantis American Brands as SRT Returns
