he should have put a reserve on it 10% sellers fee. he opted for the 6% no reserve, bit him in the ***.
they do ask you what your best price is when your on the floor up there. I sold 2 cars with a reserve and one no reserve car, is was going no matter what. I did good on the 2 the 1 no reserve I broke even , didn't want to trailer it home, had another one coming in and no room.ive heard they put the really hard sell on you to put it up with no reserve pre-listing and during the bidding.
guy got cocky, thought it was worth more than it was. should have let it not sell a couple of times to get the word out and get the right bidders there.