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It's like the frog in the pot on the stove. The gradual temperature increases do it in before it realizes what's happening. I saw the same phenomenon at work during my final years in the trucking business. The driver demographic got older and older. The old guys were used to old rates. So they would work for way less than younger folks, most of whom want nothing to do with that line of work. I figured out how much the profit I made in 1979 with my first truck would be worth today. At $150,000 per year, there would be no "driver shortage."
Operating costs rose with the inflation rate, but freight rates didn't.
Operating costs rose with the inflation rate, but freight rates didn't.
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