During the Great Depression in the 1930s, most Americans were just trying to get by, therefore few had the luxury of coming home from the grocery store with extra items. But that didn’t stop an Oklahoma grocer from coming up with the idea of a shopping cart, an invention that started out almost as hated as it was practical.
The dude behind the idea was Sylvan Goldman, owner of the Humpty Dumpty grocery chain. Interested in increasing his sales, he paid close attention to how people shopped instead of just complaining about it like most people do. One thing stood out: Customers would stop shopping once their handheld baskets got too full or too heavy. So, as an experiment, he took a folding chair, added wheels to the legs, and bolted a basket to the seat. He then attached a platform between the chair’s supports to hold a second basket, creating a two-tiered cart that shoppers could push. Haha! What a janky contraption...!
When he rolled out these new "grocery carts" in 1937, he expected a runaway hit, but the reaction wasn’t exactly enthusiastic. Women, already used to pushing strollers, bitched because they didn't want to push another stroller at the store. To get people on board with the carts, Goldman got creative - he hired some store greeters to hand shoppers a cart when they came into the store. Slowly, shopping carts got some traction, and once they did, there was no going back. In time other stores ripped off the idea and before we knew it, shopping carts not only ended up in the hands of the homeless all over town, they also got way bigger which caused gullible suckers to start buying more **** than they needed, you know, like you do when you shop at Costco.