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What was before Direct-Connection?

I have more about the Chrysler using Hilborn FI on AFX classes
factory support from 1965
Inter-office correspondence "memo" (?)
T.T. Coddingtin & T.M. 'Tom' Hoover
detailed instructions & FI Tuning tips etc.
I thought were interesting they put these out even

Mopar 65 AFX Hilborn FI Engineering memo from T.T. Coddington to T.M. Hoover #1.jpg


Mopar 65 AFX Hilborn FI Engineering memo from T.T. Coddington to T.M. Hoover #2.jpg


Mopar 65 AFX Hilborn FI Engineering memo from T.T. Coddington to T.M. Hoover #3.jpg


Mopar 65 AFX Hilbron FI Engineering memo from T.T. Coddington to T.M. Hoover #4.jpg


I use to get stuff from MoPar that was under the
"Bulletin" heading,
directly from the parts dept.'s at Chrysler, Plymouth & Dodge dealership
'allegedly' bulletins straight from the guys out on Woodward Ave. shop
'the mad scientists, rouge Chrysler engineers'
some people called it the " Chrysler/MoPar Bible"
IIRC there was some great tech stuff in them, camshafts profiles,
special tricks, head porting templates, suspension tricks etc.

I use to have a copy dammit & I can't find it,
some 200+ pages, took years to compile, collect
it wasn't a complete version
I started at like 10 y/o until I was like 20 y/o
so maybe it was from 1969-ish to 1979-ish (my best guess)

some kids liked comic books & Spiderman
I liked car bulletins & performance car parts catalogs etc.
not just MoPar stuff either
 
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There was the Hustle Stuff from 1964-71 (IIRC)

Mopar Hustle Stuff Catalog 1964-1971.jpg


Mopar Hustle Stuff Catalog 1973.jpg


Mopar Hustle Stuff Catalog Gauges 1973.jpg


Mopar Hustle Stuff Tach.jpg
 
1971 Mag. Advert. for Dodge Scat Pack
& MoPar Hustle Stuff parts

Mopar Hustle Stuff Catalog 1971 Dodge Scat Pack Advert. #1.jpg


Mopar Hustle Stuff Catalog 1971 Dodge Scat Pack Advert. #2.jpg


Mopar Hustle Stuff Catalog 1971 Dodge Scat Pack Advert. #3.jpg
 
Every time I see this Direct Connection logo I think of a local yellow Barracuda that races around here that say Correct Direction & it is painted to look just like the Direct connection logo but the barracuda is Big block Chevy Powered.... LOL.
 
So, for 1965 I was wondering if Mother Mopar had any sort of racing parts program. I don't think Direct Connection started until the early 70's. Was there any sort of parts program around in '65?
Moparformance
 
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