Look at the guy heading up the racing group and maybe you can understand the reluctance to be in NASCAR.
Ralph Victor Gilles (born January 14th, 1970) is an American-Canadian automobile designer and currently the President and CEO of the SRT Brand and Senior Vice President of Design at Chrysler.
Gilles, pronounced "Zheel," styled the 2005 Chrysler 300 — after joining Chrysler in 1992.[1] Gilles was also the boss of the design team who created the 2014 SRT Viper.
Background[edit]
Born in New York City to Haitian immigrants, Gilles was raised in Montreal, Quebec.[2]
Passionate about automobiles since the age of 6, drawing concept vehicles by the age of 8, Gilles's aunt, Giselle Mouscardy, noticed at age 14 he was talented at sketching cars — and wrote former Chrysler Chairman Lee Iacocca, informing him of her nephew's talent.[3] A reply came from K. Neil Walling, Chrysler's design chief at the time, suggesting Gilles attend one of three design schools.[citation needed]
Gilles attended the College for Creative Studies in Detroit, Michigan, and in 2002 received an Executive MBA from Michigan State University.[4] Gilles lives in Oxford, Michigan