Poor marketing ploy by Dodge

[Gone]

It seems to me like Dodge would offer additional discounts (above the $500 they currently offer as standard for any veteran purchase) to veterans on this truck package, or limit the purchase to active or retired veterans.

https://www.foxnews.com/auto/2020-ram-1500-built-to-serve-pickup-salutes-the-u-s-military

 

[odcics2]

https://www.allpar.com/news/2019/11/ram-building-to-serve-46407

 

[beanhead]

Adding extra discount would be nice, but to limit the purchase to veterans only and thus exclude the majority of the market would be ridiculous.

 

[Budnicks]

don't they have 'Ram' (it's no longer Dodge)
employee discount/pricing 'for all' going too ?
thought I just saw a commercial for that last night

 

[Gone]

Adding extra discount would be nice, but to limit the purchase to veterans only and thus exclude the majority of the market would be ridiculous.

Yes, I agree.