The early org. Tesla, that looked like the Lotus were pretty cool
it's gone way beyond that now, it was just a little shop & few employees
NOW
He's (

Elan Musk

) floating the co.
on 100's of miliions or billions taxpayers dime anyway
& fed. govt. subsidies
probably funneled off & to help fund some of his SpaceX projects

to put a Tesla car in space/orbit

& the likes
Not sure how much of
his own fortune he spends
not much is my guess
He's living the life right now, off all of US
I think he's way too much of a narcissist to do it, myself...
It seems he likes all the attention, spotlight too, even all the damn
bad news is advertisement for him, keeps him & Tesla
in the media constantly
when everyone starts to ignore him, he may sell
a couple hundred more lawsuits

will probably force his hand sooner or later too
when 5 or so years, or when all the hi-$$$$ batteries start taking a ****
& the warranty costs all catches up with them, he might have to sell...