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Pentastar Emblem

Thanks guys. Interesting stuff and now I can sleep at night knowing I'm not missing the one on the drivers side.
 
Wild stab in the dark here. Most Mopars had name badging -trim that was on the left side, and not on the right, so they had to kinda balance the plain right side with a little special trim of it's own.
I am always right unless you can prove me wrong 8-) ...........................MO
 
Coronet 14 said:
[h=2][/h]The Pentastar was created by Robert Stanley, at the Lippincott & Marguiles design firm. He wanted, according to his blog entry, “something simple, a classic, dynamic but stable shape for a mark that would lend itself to a highly designed, styled product. What that meant, basically, was a classic geometric form. We wanted something that was not stolid. That’s the reason that we broke up the pentagonal form that became the Pentastar. It provides a certain tension and a dynamic quality.” [This was reversed by Trevor Creed].

The [original] Pentastar was selected from more than 800 suggestions that a team from the design firm of Lippincott & Margulies Inc. proposed to the company.
“We were looking for something that would not be too complicated for people to remember and still have a very strong, engineered look to it,” said Robert Stanley. “We wanted something people could look at and say, ‘This was not done freehand.’”
In Chrysler’s annual report, they noted “A new Corporate Identity Office was established to be concerned with the manner in which the company identifies and visually presents itself and its products to the public. The [pentastar] emblem portrayed on the cover was developed as part of this broad program.”
pentastars.jpg

The Pentastar started showing up in ads with the 1963 model year; after initial production started, it was placed behind the right front wheel on 1963 model-year cars. Charlie Pfefferkorn, whose family owned Spaulding’s Garage (a DeSoto-Plymouth dealer and then a Chrysler-Plymouth shop) said that dealers were sent a Pentastar medallion kit for each 1963 car they had received before the factory started installing them. Spaudling’s Garage, and probably many other dealers, didn’t install them on cars they had already sold — Charlie said it would have been absurd to call customers and tell them they needed to bring their cars in for a bit of trim Chrysler had forgotten. The original Pentastars, incidentally, came with not one but two grips — the second, smaller pin was not just for location but also for extra grip (as shown in the photos.)
It first showed up in ads with the 1963 models, and started showing up on the 1963 cars behind the right front wheel, making its way to key blanks with the 1964 models. Prior to that, the Chrysler corporate logo was a pair of V-shapes, usually shown pointing to the right, part of Virgil Exner's "Forward Look" school of design. The new pentastar logo was also used on the front cover of the 1962 Annual Report — as an embossed cover (without any ink to set it off) — and on the back cover, in a deep blue.
In 1963, Bob Hope’s variety show (sponsored by the Chrysler Corporation) included opening graphics showing the segments of the Pentastar zooming into place with vroom-vroom noises, each piece accompanied by a callout of a brand - Plymouth, Dodge, Chrysler, Imperial, and Dodge trucks.
CORPLOGO.gif
However, Bill Watson wrote noted that the five points do not stand for the five car divisions; at the time, Chrysler sold cars (Valiant, Plymouth, Dodge, Chrysler, Imperial, Hillman, Sunbeam, Singer, Humber, Simca), trucks (Dodge, Fargo, DeSoto, Commer, Karrier, Barreiros), industrial and marine engines, boats, army tanks, air conditioners, heating systems, chemicals, plastics, missiles, electronics, and financial products. Bill also noted that the design would be recognizable no matter which way you looked at it, even if the design was flipped or looked at upside down.​

Original is at Chrysler’s Pentastar (history of the logo) http://www.allpar.com/corporate/pentastar.html#ixzz2T8HOX3tO
Follow us: @allparcom on Twitter | allparcom on Facebook
Click to expand...

If you'll research deeper, you'll find the five points referred to Chrysler's game-changing 5-year, 50,000 mile warranty introduced in 1963.
 
Since this is the official PentaStar thread, I thought I would ask a question here regarding my car. It’s 1970 Sport Satellite and the emblem I removed is pictured below. Of course it was on the passenger side.
It’s made of black plastic and seems to have been a pressed fit into the two holes. The questions I have is:
1. was this also glued on or just pressed on?
2. was it originally black or painted? The car was originally cream color.

I think this is the original part as I am the second owner and the original owner didn’t do anything to the car. What are your thoughts?

IMG_7076.jpeg
 
But were they originally black plastic?
 
While at a car show, I ran into a guy that worked in a Dodge dealership during the 60's and 70's. The emblem was offered in Silver or Gold. Depending on the Service package you bought when taking delivery of your new car - you got Silver/Gold. Later when you pulled in for Service, the Mechanic had a simple visual on your Service Level.

I can't confirm this, but I like the story. It's nice to think back to when everything didn't have a barcode, Ap or QR code :)

Mine is faded - Can't really tell if it's gold or silver . . . Are there different colors out there???

Greg
 
Moparfiend said:
Since this is the official PentaStar thread, I thought I would ask a question here regarding my car. It’s 1970 Sport Satellite and the emblem I removed is pictured below. Of course it was on the passenger side.
It’s made of black plastic and seems to have been a pressed fit into the two holes. The questions I have is:
1. was this also glued on or just pressed on?
2. was it originally black or painted? The car was originally cream color.

I think this is the original part as I am the second owner and the original owner didn’t do anything to the car. What are your thoughts?

View attachment 1900677
Click to expand...
That had a gold face at one time. Pressed on.
 
Thanks guys. Yeah, the black plastic didn’t look like much. You can’t even tell what it is other than a black dot without that gold plastic over it. I think I’ll buy another one since my original just looks like crap. What do you guys think? Put the crappy one on or buy a new one?
 
A little gold paint pen found in my wife's art supplies….original hasn’t looked like this in a loong time!

IMG_7083.jpeg
 
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Moparfiend said:
Thanks guys. Yeah, the black plastic didn’t look like much. You can’t even tell what it is other than a black dot without that gold plastic over it. I think I’ll buy another one since my original just looks like crap. What do you guys think? Put the crappy one on or buy a new one?
Click to expand...
I would buy new, if anyone is selling.
When we were at a TDC Meet in Jefferson City Mo in 2006 I had a long visit with Carl Cameron.
TWO THINGS HE TOLD ME. Among others.
All trunk medallions were red, different suppliers. Reason for some fading to gold.
The supposed recall wheel was never recalled
If you couldn’t trust the designer, who could you trust?
They spent months designing the roof line to protect people in case of a rollover.
 
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