The issue was Chrysler was changing the Direct Connection brand name to Mopar Performance. The executives at the new Mopar Performance believed the word "Mopar" was being infringed upon freely.
It's sad they made an example of MoPerformance magazine. That poor guy was printing the publication out of his basement in Pennsylvania and trying to help the hobby while making a buck.
Anyhow, my club at the time 'Santa Cruz Mopar' was asked not to advertise, but we could keep the name. We continued on as usual and no legal issues ever came our way.
It's sad they made an example of MoPerformance magazine. That poor guy was printing the publication out of his basement in Pennsylvania and trying to help the hobby while making a buck.
Anyhow, my club at the time 'Santa Cruz Mopar' was asked not to advertise, but we could keep the name. We continued on as usual and no legal issues ever came our way.














